01
Awareness
Start with local reach
The campaign first built awareness in the local market, reaching 22,868 people.
Meta ads campaign recap
Meta ads,
measured in calls.
We ran Meta ads for Eastern Iowa Junk Removal, building local awareness and testing direct-call and website-traffic campaigns across Cedar Rapids and Eastern Iowa.
The short version
Build local awareness. Ask for the call. Test the route to a more efficient result.
Cedar Rapids + Eastern Iowa
22,868
people reached in the local market
112
reported calls across two call phases
$7.20
average cost per call in the next test
Prepared by
OLM Media
OLM Media is a marketing agency for junk removal companies. OLM Media ran the Meta ads campaign for Eastern Iowa Junk Removal. This case study covers what we tested, what each phase produced, and how those results informed the next decision.
01 / The brief
Be known locally. Be easy to reach.
Eastern Iowa Junk Removal serves homeowners and businesses across Cedar Rapids and Eastern Iowa. For this Meta ads campaign, the work was grounded in a simple local question: could a wider awareness effort become a steady source of direct calls without losing sight of efficiency?
OLM Media approached the answer as a sequence of tests rather than one fixed setup. Awareness came first. Then the campaign asked for the call directly. The next test gave part of the approach a website-traffic path, creating another way for qualified people to take the next step.
The measure stayed practical: local reach, reported calls, and cost per call.
02 / The readout
The numbers, without the noise.
Reported results from the campaign phases described below. No revenue or conversion claims added.
Local awareness
22,868
People reached in the local market.
Direct Call Campaign
75
Calls generated at $17.22 per call.
Next traffic test
37
Additional calls at an average $7.20 per call.
Two call phases
112
Reported calls in total from the two call phases.
Campaign screenshots
The original Meta Ads Manager results.
These are the campaign screenshots supplied for this case study, shown as uploaded.
03 / The sequence
One market. Four moves.
The strategy was repeatedly tested and refined, moving through awareness → direct calls → website traffic → additional calls to improve reach and lead-generation efficiency.
02
Direct calls
Give ready customers a straight line
The next test moved people from awareness to action, generating 75 calls at $17.22 per call.
03
Website traffic
Test a considered path
Part of the approach shifted toward qualified website traffic to learn whether a different route would create more efficient calls.
04
Additional calls
Keep what works
That next test generated an additional 37 calls at an average $7.20 per call.
04 / The refinement
The second route gave the call a lower-cost starting point.
The direct Call Campaign generated 75 calls at $17.22 per call. When part of the approach shifted toward qualified website traffic, the next test generated an additional 37 calls at an average $7.20 per call.
Cost per call
Direct Call Campaign$17.22
Next website-traffic test$7.20
The comparison is about the reported average cost per call in each phase — not a claim about revenue or total spend.
05 / The takeaway
Keep testing the useful thing.
Iteration was the strategy.
The work did not stop at awareness or settle on the first call result. Each phase informed the next test.
There was more than one path.
Direct calls and qualified website traffic played different roles in the same local lead-generation effort.
- Awareness created a larger local starting point.
- A direct Call Campaign made the next step simple.
- Website traffic was tested as a qualified alternative path.
- The approach was refined around the cost per call each test produced.